RIP Frank Kozik

Sad to find out Frank died suddenly and he wasn’t very old, a mere 61, which is somewhat early in this era. If you think those PowerComputing posters look familiar, you’re right. In the Nineties, Frank was the go-to guy for album covers and tour posters with many great bands I love. The most memorable I think is Americana for the Offspring. As you can see, PowerComputing hired him to work his aesthetic of rebellion too. At the time, Apple was struggling against the tide and litany you often heard, “Apple is going out of business! So buy a Dell or HP!” PowerComputing led a noisy counteroffensive and refused to give up through these rather ‘angry’ posters which even said outright, Intel sucks.

The downside happened obviously. Kozik’s work became ubiquitous and cliché like Ed Hardy or tramp stamps (I prefer the German term, Arschgeweih…ass antlers). I figured he was smart, moved on to doing other stuff since younger bands have different tastes and styles.

Thanks for everything Frank, namely the rebellious stuff you made while I too was an employee at PowerComputing. It was fun to give the competition the bird via your art because the Mac OS remains superior. I see more Apple logos on portables, tablets and phones at Starbucks than the competitors.

This entry was posted in Apple, Austintatious, Music, Science & Technology and tagged , . Bookmark the permalink.

Leave a Reply