Fifty years of the Lenten Special!

The horrific sandwich has been around longer but the mint-flavored shake Ray Kroc OK’d to attract Irish customers was introduced in 1970! Being an anniversary, even southern McDonald’s are more likely to carry it. Normally, I’m biased toward Sonic because shakes are in their DNA and Jack in the Box, Mickey D’s and Burger King will often tell you…uhhh, the machine is broken or it’s being cleaned right now.

Given the celebration, maybe the people at the top cracked the whip on their franchises to cut that crap out, move some Shamrock Shakes!

Despite its weird minty flavor…

Wait! What else can you go with green on? Lime? Eww! Pistachio? Nah! After them, your headed toward green vegetables since grape is purple or clear.

Back to the shake.

Having a shake of any flavor to wash down a mediocre fish sandwich during Lent was a victory! It compensated for the crappy main course before kicking off the weekend while attending parochial school in the Seventies. My fellow Midwesterners know what I’m talking about. Options were limited in my mid-sized homes of Champaign-Urbana or Springfield. Red Lobster was only for special occasions and our parents just weren’t up for Howard Johnson’s all-you-can-eat clams every Friday. Good luck getting kids to eat Long John Silver’s fish.

McDonald’s is really campaigning hard this Spring too. Their ads plugging two sandwiches for five bucks comes up frequently on Hulu. Half the time it’s in Spanish which is a puzzling mystery.

This entry was posted in Diversions and tagged , . Bookmark the permalink.

Leave a Reply