Hard to believe that a little coffee shop started by some college buddies would go on to dominate America. These days though, Howard Schultz has tried to revise the narrative into it being him who made it all happen. Not entirely, he just bought the original people out in 1987 and then started the process of franchising/expansion in the Nineties. I’m grateful he completely failed to get any traction at running for president since the Rich Asshole Platform was already perfected by Bloomberg.
If I can go with a indy place, I still try since Starbucks is really the McDonald’s of lattes. It’s consistent, it’s everywhere and it’s a time saver. It’s not the best, especially with how they over roast thinking it compensates for Austin water being heavily softened but when I’m in Las Vegas or another city, they get the job done.
I’m curious to see what the next 50 years will bring for them.